Mr Twin Sister - Alien FM

The evolution of the blues had to await the mass production of inexpensive guitars, as the first blues musicians bore the burden of racial discrimination and Jim Crow. Therefore, it was the creativity of blues artists, ca. 1900, together with the innovations of the entrepreneurs who developed affordable guitars, that allowed the blues to develop when it did.

The Industrial Revolution, first and foremost, was a revolution in productivity. Say’s Law of Markets states that production creates demand, that is, with the move from muscle power to steam power, entrepreneurs and their employees became more productive. Increased productivity permitted people to demand, or purchase, more goods. Also, when factories produce more of something, they can both manufacture and market the products at lower prices. Sears, Roebuck and Company could produce inexpensive goods, including guitars, and still turn a profit by serving the rising tide of new purchasers. Last but not least, by mechanization, the Industrial Revolution reduced the significance of muscle power, helping to put an end to the horror of slavery.

With the market innovation of the mail order catalogue, Sears, Roebuck and Company could reach rural customers who previously could not hope to own what were, not long ago, a luxury. However, the history of business and economics is replete with stories of how successful entrepreneurs got rich by voluntary exchange, what goes by the label capitalism, they provided a product that many people wanted to buy at a price that many people were willing to pay. One of the products the company produced cheaply and made available to rural customers, including Black Americans who were underserved by rural markets during Jim Crow, was the inexpensive steel string acoustic guitar... The comparatively low prices of the guitars, along with a price drop of almost 60% in only a dozen years, as well as the addition of steel strings, helped fuel the development of the blues in the Mississippi Delta ca. 1900.

Source: The Blues and the Industrial Revolution by Philip A. Candela

Mr Twin Sister - Alien FM

• Released: Apr 2019
• Genre: Alternative, Funk, Pop
• Label: Twin Group

"Twin Sister formed in 2008, when vocalist Andrea Estella, and her longtime friend bassist Gabe D'Amico joined forces with keyboardist Dev Gupta, guitarist/vocalist Eric Cardona, and drummer Bryan Ujueta, all of whom met in Long Island, New York's music scene."

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